The 16-Month System for Building Elite B2B Sales Performance

Sales Training Doesn't Work. Systems Do.

Most sales training programs fail because they focus on information rather than implementation. Reps attend a workshop, feel inspired, and then quickly return to old habits.

The B2B Selling Performance System™, developed by renowned sales expert Dave Kahle, takes a completely different approach.

This proven 16-month performance improvement system integrates sales skills, account management, time management, and new account acquisition into one practical, easy-to-execute framework that produces measurable business results and exceptional ROI.

Why It Works

Instead of overwhelming your sales team with large amounts of content, the B2B Selling Performance System delivers small, focused improvements that compound over time.

Each week, participants receive a concise email containing professional training content, including a specific element from any of these delivery types:

• Short video lessons

• Audio podcasts

• Practical implementation exercises

• Action-focused learning assignments

Salespeople concentrate on a single monthly theme, allowing them to learn, apply, and master new behaviors before moving on to the next skill area.

Designed for Busy Sales Professionals

The system requires only a few hours per month, making it easy to fit into even the busiest sales schedule. They self-pace each week's learning and actions.

Rather than taking salespeople away from selling, the program helps them improve while they continue working with customers and prospects.

Key Areas of Development

Over 16 months, participants systematically strengthen:

• Prospecting and new account acquisition

• Sales process effectiveness

• Customer relationship management

• Account growth strategies

• Time management and productivity

• Opportunity management

• Professional selling skills

• Revenue generation habits

The Result

As new skills are continuously reinforced and applied, salespeople develop stronger habits, greater discipline, stronger customer relationships, and greater sales effectiveness.

The outcome is a more productive sales team, stronger customer retention, increased revenue, and a return on investment that traditional sales training programs rarely achieve.

Perfect For

• B2B Sales Representatives

• Account Managers

• Business Development Representatives

• Territory Managers

• Sales Teams

• Growing B2B Organizations

Stop investing in sales training events that don't stick. Build a selling system that creates lasting performance improvements and sustainable revenue growth.

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